Afifi Trading co. was first founded in 1996 by Dr. Ahmed Afifi. The company is located in Cairo, Egypt. Dr. Afifi was inspired by the concept: “practice sports as a life style”, as he wanted to introduce the idea of having home use equipment for the consumer so they would daily work out at home.

Hence, Afifi Trading co. was pioneer in establishing this concept in the Egyptian market in the 1990s when people’s overview about sports was practicing it at a gym or in sporting clubs.

Afifi Trading co. is committed to provide its customers with most reliable products of the highest quality, along with the best after sales service. The company invests in people, believes in value, and has a heart for innovation.